How to Find Buyers for Export Products

Researching on how to find buyers for export products? Then a Website is a Must

Designing Your Web Site to Get the Most Inquiries

A Must Have in Today’s Business World

If you want to sell your product of find buyers for export products in today’s business world you need a web site. importers and other buyers these days expect sellers to have a web site. Those who do not have one are looked upon as not knowing how to do business in the modern business world.

Let’s look at it this way. Let’s say that on your quest to find buyers for export products, you called a company and asked for their fax number. They replied that they do not have a fax number because they don’t use a fax machine. What would you think about this company?

You would think that they were small, not serious, and didn’t know how to conduct business.

And so it is with a web site. If a buyer sees that you as a seller do not have a web site your company looks small. Regardless of how big your company is if you do not have a web site then to the buyer you are small.

If you seriously need help on how to find buyers for export products then you should join our export training. The both online and offline practical workshop will equip with all the necessary skills and strategies on how to find buyers for export products

How to Get a Web Site used to find international buyers of agricultural products?

The first step in getting a web site is deciding on an address for your site (called a URL). The important point to remember here is to make the URL as easy to remember and as short as possible. Generally, it is the first and second words of the company name. For example, if the company name is Coco foods and spices limited, the desired URL might be www.cocofoods.com.

Don’t make your URL too long. It is too hard to remember and there are too many chances to type the wrong letter and thus not be able to download the page. In the above example, www.cocofoodsandspiceslimited.com would be too long. Remember too that the name between the www. and the .com is also going to be the base for your email addresses. Make sure your URL is easy to remember and not too long.

After you have chosen a URL the next step is to see if that URL is available or already taken by another company. If it is available register it QUICKLY. If it is not available, then you must choose a new name for your URL.

Designing Your Web Site

This is very, very important. A well-designed web site can make you successful and easy your search on how to find buyers for export products . A poorly designed web site can almost guarantee your failure. Your web site does not have to be, and should not be, complex. Sites with lots of graphics and animation take too long to download.

Should you design the web page yourself or have it designed by a professional? Most companies are better off having it designed by a professional. It is important that your site look nice. Those who want to design the site themselves can use programs such as WordPress or Joomla

There are certain pieces of information on web sites that buyers are looking for. Always remember two things. First, not everyone on the internet is honest. Buyers will be looking carefully at your web site for information that indicates you are a reliable and serious exporter.

And second, the purpose of your web site is not to sell. That’s your job as the seller. The functions of the web site are a) to provide information about your company and products AND b) to encourage the buyer to send you an e-mail asking for more details and a price quote. Professional web site designers understand the first part about providing information, but very often miss the second part about encouraging the buyer to send an e-mail.

It is very important that you understand that web site designers are not business people.  They are artists. They do not understand business models and marketing strategies. All they understand is how to make web pages. They do not understand how to link these pages together in a way that the buyer wants to view them. In addition, web site designers often try to show off their skills with fancy web pages with lots of graphics and music and completed styles. This is not what you need. You need a simple but well-designed web site that shows the buyer what you have and encourages them to contact you for more information. If designed properly, the buyer will be guided through your web site from page to page until finally they get to the “send us an e-mail” page.

If You Website focus on how to find buyers for export products, then you have to consider implementing the following

The Index Page or Home Page

The first page that the buyer sees when going to your site is called the “Home Page” or index page. This page should have your company name, logo, and several buttons (called links) which when clicked take viewers to other pages on your site. This is the first impression the prospective customer has of your company. It is perhaps the second most important page of your web site (the Contact Us page is first).

It should have your company name and logo in a very easy to see place. It should have some basic information about your company – what you do, what you produce, where you are located, maybe some brief news articles. Remember, keep it brief here. The details will come later in the site.

The index page sets the mood for the entire site. If your home page is sloppy the buyer will not click on any of the links to go farther into the site. Regardless of how good your products are, if your web site is poor then to the buy your products are poor.

Do not make it too complex with fancy graphics and animation. Do not put music, unless you are selling music. Do not put pictures of your directors and managers, unless they are part of a brief news article. Modern web site design follows the KISS system. Keep it simple and short.

The About Us Page

When a prospective buyer gets your sales letter or sees your advertisement there are two questions that enter his/her mind. 1) Is this a legitimate company that is offering a product that I can buy and then resell for a profit, and 2) or is this just another scam artist trying to cheat me. It is estimated that 10% of all sales correspondence that US importers receive is from scam artist and thieves whose only intention is to rip off the importer.

This is why the second page they usually visit, the “About Us” page, is so important. On this page you must prove beyond a doubt that you are a real company with a real product. This is a very important page in convincing buyers that you are reliable and serious.

Make sure that the company address is prominently listed on this page. If possible, put a picture of your main office or factory on this page. Make absolutely sure that you list your company’s telephone number and fax number. Buyers want to know that if there is a problem with an order they can get in contact with you.

On your “About Us” page you should also list any organizations that you are members of. If you are a member of the local chamber of commerce you should list it here. List all professional associations that you are a member of.

By the time the buyer is about to leave the About Us page and go to the next page he/she must be 100% sure that you are a real and reliable company. Otherwise you have little chance of getting an order from this buyer.

The Products Page

The next page that most buyers will look at is the “Products Page”. On this page or pages, you should show the buyer what you offer. Give some detail – but not too much.

The goal is to have the buyer contact you by e-mail. At that point you can start the negotiating process and hopefully get the order. There is a middle area that you must find. If you don’t give enough information on the products page the buyer will not be interested or will not take you serious. If you give too much information, then there is no need to contact you and you have no chance to negotiate.

The Products pages should contain lots of photos. There should not be any prices on any of the pages. You do not want the competition to know what your prices are. And if you give the prospective buyer all the information then there is little incentive to contact you to start the negotiating process.

If you have multiple products make sure they are grouped together in sectors. And make sure each photo has the product name or inventory number so that the buyer can ask for a price for that product. Make sure the pages of the products page link well together so that the buyer can compare a product on one page and another on a different page.

Add specification text to each photo as necessary. But avoid hype. The photos and specs should sell themselves. Phrases like “Our Best Seller” are useful for the buyer.

And on each Product Page make sure there is a very easy to find link that will allow the prospective buyer to send you an e-mail asking for more details, a price quote, or for specifications.  This is the whole point of the web site – getting sales inquiries. It makes no sense to have a web site and then hide your e-mail address. But companies do it all the time trying to keep the e-mail address away from SPAMMERS. Don’t worry about spammers; they have their own place in hell. You have to get your e-mail address out there so prospective buyers can find it easily and contact you for more information.

The Contact Us Page

After the prospective buyer has seen your “home page”, been convinced that you are a genuine company by looking at your “About Us” page, examined your products on your “Products Page”, been assured that quality is a priority for you, then comes the most important page. Unfortunately, most web sites miss this point and lose many orders.

The last page you want the prospective buyer to view is the “E-mail Us” page or “Contact Us” page. You want this person to send you an e-mail which says something like “Give us your best price for …”. Once you have this e-mail message then you can start the negotiating process which will, hopefully, lead to an order.

Make it easy for the buyer to e-mail you. Put “Contact Us” or “E-mail Us” buttons on every page of your web site. The goal is to get that initial e-mail message. Without it your web site is just information.

A well optmized and responsive web site should your first step on how to find buyers for export products or when you are looking for international buyers of agricultural products

Recommendation on how to find buyers for export products

The important things to remember are if you don’t have a web site, get one. You are at a SERIOUS disadvantage if you don’t. If you have one check it to make sure it guides the buyer through the steps mentioned above. Make sure your web site looks nice but is not heavy with too many graphics and animation that make it slow to download. Do not have music on your site, unless of course if you are selling music. When asking a prospective buyer to contact you by e-mail to ask for a price quote or other information, give them your e-mail address so that they can send you an e-mail message, Do not give them a form they have to fill out with lots of information and then click on a SUBMIT button. Remember, use the KISS system. Keep it simple and short.

If you are serious to know how to find buyers for export products, then I suggest you join our export training where we offer you all the skills and strategies to get international buyers of agricultural products